From Rio de Janeiro to the Globe—The Story of Farm Rio
The story of Farm Rio, which embraced a long-standing fashion fantasy, started 27 years ago. Founded by Kátia Barros and Marcello Bastos, Farm Rio started as a small booth at a fashion market in Rio de Janeiro. What began as a collection of locally inspired, bohemian garments quickly blossomed into a cultural phenomenon. Since 1997, the brand has been more than just a fashion label—it's ignited cultural movements that celebrate the joy and vibrancy of life. Rooted in a nature-infused, culturally rich lifestyle, Farm Rio aims to bring colour and positivity into the world, one bold print at a time.
The turning point in Farm Rio’s trajectory was its expansion beyond Brazil, making waves in international markets like the United States and Australia. Today, Farm Rio is consistently active in the cutting-edge fashion era, expanding its global presence by seeking cooperation and upgrading creativity. The 23-year-old label is producing its goods overseas while using its Brazilian legacy of vibrant, tropical prints and collaborating with well-known international brands like Levi's to raise exposure.
Dress in Happiness: The Value of Farm Rio
At the heart of Farm Rio lies a clear and delightful philosophy: "Dress in Happiness." The brand isn’t just about clothing; it’s about celebrating life and uplifting spirits through bold, colourful designs. FARM Rio "celebrates getting dressed as a playful, creative ritual that brightens our relationship with the world around us, turning the mundane into magic".
Farm Rio’s collections are often described as wearable art, and this essence is reflected in its commitment to fostering joy and optimism in everything it creates. Whether it’s a flowing maxi dress adorned with palm trees or a playful jumpsuit bursting with floral prints, Farm Rio’s mission is to make its customers feel as if they are walking through a perpetual summer.
The Creative Heart: Kátia Barros
"I'm in love with Brazil. I was born in Rio and grew up literally on the beach," the creative director, Kátia Barros, explained her inspiration for establishing this fascinating brand, " I was always bothered by the fact that Brazilian fashion imported European references with neutral colour palettes and prints that didn’t reflect our landscapes or lifestyle. I wanted to change that. " Her ability to transform the beauty of Brazil’s landscapes and vibrant culture into clothing has not only defined Farm Rio’s aesthetic but has also contributed significantly to its global success.
"We carry out this blend of connections with great care and respect and look for local artists and social projects that guarantee consistency and truth in these interactions that go beyond prints."
Sustainability Efforts: A Certified Commitment to the Planet
Farm Rio is not just about fashion; it is deeply committed to sustainability and giving back to the planet.
As a B-certified corporation, Farm Rio adheres to rigorous standards of social and environmental performance, accountability, and transparency. It also initiates their tree-planting program—for every purchase made, Farm Rio plants a tree in the Amazon rainforest. As of now, the brand has planted over 1,000 trees, contributing to reforestation efforts and helping combat climate change. In terms of materials, Farm Rio prioritises eco-friendly fabrics, such as organic cotton, and promotes sustainable production practices.
Moreover, Farm Rio actively engages in social causes, including supporting local artisans and using fashion as a platform to raise awareness about environmental issues.
Farm Rio in Australia: Explore More at Melko
As the brand continues to expand in the Australian market, it remains committed to delivering high-quality, statement-making pieces that resonate with the country’s vibrant fashion scene.
Melko Boutique is proud to offer exclusive access to Farm Rio's stunning, vibrant collections, straight from Brazil, right here in Australia. Whether you're looking for colourful dresses, statement pieces, or something to brighten your wardrobe, Melko brings the spirit of Rio de Janeiro to your doorstep.
Written by: Bing Wei
Sources:
Barros, K. (2022). 'Farm Rio’s Kátia Barros on creating Brazil’s favorite brand'. Glamour. Available at: https://www.glamour.com/story/farm-rio-katia-barros
Vogue Business. (2020). 'Farm Rio's guide to taking a Brazilian brand international'. Vogue Business. Available at: https://www.voguebusiness.com/companies/farm-rios-guide-to-taking-a-brazilian-brand-international
Reddit. (2013). 'Beyoncé wears Farm Rio set to former assistant’s wedding'. Reddit. Available at: https://www.reddit.com/r/farmrio/comments/1fcom8g/beyonc%C3%A9_wears_farm_rio_set_to_former_assistants/?rdt=62412
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